Analytical framework
The EMPHASIS frameworks allows you to assess your technologies with respect to Efficiency, Efficacy, Coherence and Sustainability. To evaluate your own technology simply go through each question and assign a score, assign a level of uncertainty and check the distribution meets your expectations!
Score
The score is a five point categorical scale, normally from Very Low to Very High. The meaning of each score is given below and is always framed in terms of the reaction of the user. For example, if you stated that the start up cost was Very Low then you think the cost would be acceptable to the user. If you said it was high then you think that the cost would likely dissuade users.
Uncertainty
Often with new technologies is is very hard to know exactly what score to give. This is why each score is
associated with an uncertainty value. If you were very confident that the score is correct then choose Very Low uncertainty. If you are unsure as to whether then selected score is correct then choose High uncertainty.
Distribution
The framework takes your score and uncertainty level for each question and creates a visual distribution. The y-axis gives each possible score from Very Low (VL) through to Very High (VH) and the x-axis Shows you the probability of each score being correct.
After you give an answer for each question, scan this distribution to make sure it meets your expectation.
Have a go!
Now have a go for yourself! We recommend filling out the analytical framework every time you reach a key stage in product development to identify your unique selling points and where you could be stronger.